A Place Where Anything is Possible

The launch of our new brand signifies the start of a new era for Invercargill. It's an opportunity to capture the individual and collective imagination of locals with a proud new identity that taps into the belief that Invercargill is a place where you can dream big and make a real good go of it. We're profiling a few of our local heroes who have shown the way.

A Place Where Anything is Possible

The launch of our new brand signifies the start of a new era for Invercargill. It's an opportunity to capture the individual and collective imagination of locals with a proud new identity that taps into the belief that Invercargill is a place where you can dream big and make a real good go of it. We're profiling a few of our local heroes who have shown the way.

Dream Big

It's a big open sky that stretches above Invercargill and under this great southern expanse is a city of folk who know how to dream big. This city had bold plans right from the get-go with the construction of a 40m wide central boulevard, stately Victorian architecture, large parks, nature reserves and the iconic water tower all adding to the sense of scale.

Thinking big has clearly remained a part of the psyche with the likes of the Olympic Velodrome, Zero Fee tertiary education and Invercargill's massive vintage collections of cars, motorcycles and trucks. From it's celebrated heroes like Burt Munro and Bill Richardson to present day locals, leaders and new blood who are passionate about their city and its future, Invercargill is a place to dream big.